Five Artificial Jewelry Marketing Ideas to Boost Your Sales

You have selected the products, finalized the imitation jewellery manufacturers, and identified the potential customers. Well done!

It’s the time to become the top player in the jewellery market, for that you should have a marketing plan. Are you going to use social media to promote your costume jewellery or grab the local customers through banner ads. There is a lot more to it, for becoming the best jeweler you will have to try several strategies and find the one that works for you.

Here are some of jewelry marketing ideas to boost your sales -

Showcase it - How about flaunting your own products? One of the quickest ways to promote your jewelry is to wear is everywhere. Whenever someone compliments you, handover your business card to them. 
 

Create videos - Nothing works better on internet than videos, it’s the most consumed form of content. You don’t even need to hire a professional for the videography, neither you require purchasing a digital camera. A high-resolution phone camera, proper lighting and placement of jewelry is all you need to create compelling videos. Taking a one step further you can use a video editing application like Magisto, Final Cut Pro, Cyberlink, etc.
 

Join Social Channels -  If you work in the artificial jewellery wholesale market, you might think social media presence isn’t necessary for your business. Often only the retailers see social media as a tool for increasing sales as their customer are common people who aren’t in the jewelry industry. The good news is being the first few B2B sellers using social media strategy, you will have more opportunities. The professional networks like Linkedin can act as a lead magnet for imitation jewellery manufacturers and create more recognition for your brand at the same time.
 

Giveaways - Who wouldn’t be flattered to buy jewelry for free? The quickest strategy to attract more sales is a giveaway. Discounts and special offers do work but giveaways are a surefire to build new customers.
 

To successfully use a giveaways, you should either offer it as a bonus on buying products or exceeding a certain sum.
 

For Example - If you are a wholesaler this scheme will definitely increase your share of sales - Get earrings sets free on three or more bulk jewellery orders.
On a order of Rs. 10,000 get a Rs. 5,00 necklace set free.
 

Start a Marketing Campaign in Advance - Spilling your tea at the last moment wouldn’t help you gain any extra sales. Most of your customers search for jewelry gifts before a few weeks are left for the birthdays, anniversaries and other special days in their loved ones life. To make sure people peek into your  store on holidays like Christmas, Father’s day, Mother's day, starting marketing at least 6 weeks before the dates is crucial.

The above-mentioned five ideas are popularly used in the artificial jewellery wholesale market. But, you can apply it to both wholesale and retail business models. 

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Business Myths That Every Wholesaler Must Avoid

Starting my own business of fashion necklaces wholesale was much like a beautiful dream come true. The concept of wholesaling has always fascinated me. Though it took me a while to learn the basic difference between a retailer and a wholesaler. Once I understood it, I was even more determined to venture into wholesaling. For anyone who’s still confused between the two, I will say that prices and quantities are two major factors that determine this business status.

 As a wholesaler, you earn a decent profit out of selling small quantities to retail outlets. However, a novice dealer tends to fall for some common myths relating to wholesale buying. Even, I wasn’t spared. Every kind of people has their own piece of advice ready for me. Some believed that retail and wholesale can not go hand-hand while others demoralized me to walk on the path I’ve laid down for myself. Getting through the myths and assumptions, I found the secrets of wholesale business.

There is a thing called pricing research and it isn’t irrelevant. Yes, you read it right. Another bitter discovery that I made was that every item does not promise high returns. In the ever-evolving business world, prices are in constant flux. Therefore, without detailed market research, it is challenging to survive in the long run. Watch for repetitive patterns, and keep a distance from highly competitive markets. There is no point in investing efforts only to get peanuts. Instead, you can connect with the leading artificial jewelry manufacturers to get a clear-cut idea about the current jewelry trends and practices. You can also take participation in trade shows and exhibitions to gain a bigger picture of the existing fashion necklaces wholesale markets.

And wholesale is not always a fifth of the retail prices. Sometimes, the investment may be huge while the profits minimal It is one’s knowledge and expertise that help you to buy a place amidst your competitors. Again, this is not practically possible without conducting extensive research. In no case, you can belittle the value of information and data you come across on the net. 

If you’re laying emphasis on selective items, then you can not expect to acquire them from independent wholesalers. Defining a niche is another hurdle along your way. It is certainly every purveyor’s wish to find a non-competitive item. However, finding the right suppliers is challenging.

It is not necessary that you’ve to stick to every wholesale source you find online. A wholesale assortment must exhibit versatility which is rare if you acquire goods from one wholesaler. Look out of your comfort zones and join hands with people who share common business objectives with you.

Avoid the myths and master the best techniques of carrying out business. Wish you a great stroke of luck. For any expert advice, connect with our experienced team of artificial jewellery manufacturers.

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Factors to Consider While Introducing Your Wholesale Brand to Retailers

‘Failing to plan is planning to fail.’ In history, no business has become successful without an action plan in place. Whether it is wholesale or retail, every business has to develop a marketing strategy to introduce its brand in the market. Before you choose a wholesale product line, you need to understand not only the target stores but also the manner in which retailers will approach you. To guide you in a better way, we have compiled a list of essentials that you have to take care while selling products to retailers:

Pricing Policies: It is not surprising that many imitation jewellery wholesalers are performing exceptionally mainly because of their pricing strategies. When it comes to wholesale, the basic thumb-rule to be followed in deciding the prices is at 2.5 X of your cost of production. Wholesale prices are lower than retail values. To provide a fair playing ground to your retailer customers, defining a minimum retail price is vital. Suppose, if your production cost is $5, the price at which you may offer to retailers is $ 12, that would make the suggested retail price at $24. Moreover, you must define a minimum order for your retail buyers to attract the right customers on board. You do not need to settle for any complicated system. Design a pricing strategy that fulfils your business objectives and customer needs.


Taxes: When you are venturing into any type of business, you must always take the legal route. With a plethora of faulty companies prevailing in the market, it is difficult to place your trust in the right ones. A valid tax ID number enables a retailer to establish its identity to a wholesaler. Therefore, it is essential to record every retailer’s resellers’ licenses you are engaging with. From the legal point of view, the wholesale order is exclusive of sales tax as the  retailer is liable to charge taxes from customers. On the other hand, it is not necessary that every state has the same laws in place. Thus, before starting out you have to understand the laws that apply to your business.

Locate Retail Stores: As a wholesale fashion jewelry dealer, it is evident that you will have all sorts of questions in mind concerning the customer requirements and competitors. There is no better way than dropping into a local jewellery store that offers similar products like yours. Also, You can not escape from conducting detailed research at any cost. Compare prices, quality and packaging. If there is something to adopt from your competitors’ stores, then do not hesitate to integrating it in your business. The goal of every business is to deliver the best to its customers. So, do not leave any stone unturned.

 Get Familiar With the Buying Trend: Every retail store is different and so are its buying strategies. The ordering process of a small boutique shop will be different from a cluster of many stores. In the former, the purchasing task may be carried out by the owner single-handedly while in the latter case, you may work with a team of inventory managers. To meet the various retail requirements of the stores, these managers or buyers may look forward to trade shows to place large wholesale fashion jewelry orders. They may also acquire a seasonal inventory before the peak seasons. Depending upon the type of retailer, try to be a part of the buying trends and patterns.

This is merely an idea of how imitation jewellery wholesalers operate. However, when you will start with yourself, you will understand better. Wish you a great stroke of luck for your endeavours.

Hope, you found this information useful. Feel free to connect with us in case of any query or assistance. 

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Wholesale Business: How to Improve Customer Loyalty?

As a wholesaler, your job does not end at delivering bulk orders with heavy discounts to your retail customers. There is more that defines your business success. From your company policies to your services, a businessman has to consider a number of things for creating a pleasant experience for its customers. A satisfactory customer comes from a great user experience. If you are not putting efforts to improve your services and products, then sadly, you are not on the right track. 

Developing slowly as one of the leading imitation jewellery manufacturers, I have often been approached by dealers engaged in wholesale fashion rings and other accessories. They have a common question to put up, ‘how to retain our existing customer base?’ The answer lies in the question itself. It is simply through taking care of your patrons.

In today’s time, a website is the first impression that sets in the minds of your customers. So, you have to invest your time and resources in developing an incredible online store. Little details such as types of delivery channels and payment modes can either weaken or strengthen relations with your clientele. Here’s everything you are required to do to improve customer loyalty:

The foremost thing that probably any experienced wholesaler will emphasize on is catering to the bulk retail requirements and needs as and when they occur. It is not always necessary that your customers only require what they possess. A good wholesaler is one who knows how to fulfil present as well as future demands of his retail customers. Define a growth plan that forecasts the low and high demand for your products. This is a smart way of avoiding costly business mistakes in the future and making decent profits. Always be a business partner that not only sees his personal growth but also his customer benefits. While you are serving a service or bringing up a product, create awareness as of how it will add value to the lives of users.

Working as a wholesale fashion rings dealer, I have had always tried to resolve the customer queries quickly and efficiently. I guess, this is why my customers felt valued invariably. Introducing a professional and well-trained customer executive team speaks about your professionalism. It is not advisable to turn down questions or enquiries from people who are a major contributor to your business.

Integrating a personal touch in the way you conduct yourself is also a great way to know your customers better. Instead of promoting your brand, wish them on special occasions of their lives such as birthdays and anniversaries.

From the process of ordering to delivery, keep it simple, effective and hassle-free. Give ample reasons for your customers to visit you again. Formulate proper policies concerning every aspect of business and get the orders delivered within the deadlines.

Wish you a great stroke of luck. Hope you found this blog informative. Haven’t found the best imitation jewellery manufacturers? Connect with us in case of any query or assistance.

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