Tips To Keep In Mind Before Setting Your Online Jewellery Store

Are you planning to set your own jewellery business online? It is a great business idea as there is always a constant demand for jewellery in the market. Well, does that mean that you will never fall short of buyers? Of course, it is a billion dollar business and we are sure that you too can earn some hundred dollars out of. However, it will be challenging for you to take the first flight to your dreams. So, let’s get started and learn some tips before taking the big decision.

Here’re a few tips that you should adopt before establishing a fashion necklaces wholesale outlet:

1. Define Your Own Jewellery Niche: Well, if we tell you that a particular niche is a foundation on which your online jewellery store rests, you have no option but to believe us. Pretty much like garments, people tend to purchase some defined staple jewellery pieces. Through creating different sections for every type of jewellery that you have to offer, you can retain more customers on your website. Suppose if a customer has to scroll through every page of your site to get his hands on a trendy pair of earrings, do you think that customer will add you to his favourite shopping sites? Of course, not! So, always try to create a better user experience.
   
2. Try And Test Your Own Pieces: It isn’t a bad idea to put on your own ornaments before offering them to your potential customers. That way, you would know whether your creations are comfortable in your own skin or not. You can not provide products to your customers that you can not yourself bear. It is said that there is no better customer of your business than yourself. Be the first client of your emerging business. Once you are satisfied with your products, it’s time that you extend your services to people who actually need them.
   
3. Come Up With Exciting Offers And Deals: It is human tendency to look for discounts and offers before shopping for a product online. Club two or more accessories together to provide a great deal at the best prices to your buyers. Create a dual set by combining a modern pair of earrings and a traditional necklace piece. Tell the customers the price this opportunity saves them. Add the price of the complete set as well as the individual prices for every item. For an instance, you are offering the set for Rs 200 but the price of one item is Rs 120. Sharing these details shall instantly boost up your sales. Isn’t?

Pricing Your Wholesale Fashion Jewelry:

This is a difficult puzzle to crack. Generally, the jewellery retailers offering Indian artificial jewellery online USA follow an approach to price their jewellery four times the costs incurred in procuring and packaging materials. It is good enough in the beginning.

Typically, a consigner or wholesaler charges from a range of 40 to 60 percent of your retail cost. So, on a safer side, you can set your base price 4 times the cost of procuring your materials.

You have to clear about who is going to bear the shipping charges, it is you or the final receiver of your jewellery pieces. There are times when a customer refuses to accept the order due to some issues. On such events, take care that you include the shipping charges in the total price.

Other things that you require your attention:

• Companies policies
• Refund policies
• Return policies
• Mode Of Payment
• Whether it covers fashion necklaces wholesale or not.
• Delivery channels
• Insurance Cover

Wish you a stroke of great luck for your endeavour. Feel free to connect with us in case of any query or suggestion. 

More info: Eindiawholesale

5 Questions to Ask Yourself Before Launching Your Wholesale Jewellery Line

The profit and popularity that imitation jewellery wholesalers get these days are luring many new entrepreneurs. Everyone is trying their hands in this field to share the profit and become a known brand overnight. However, most of these companies fail to achieve their dreams. Why? It is because in the haste to reach their goals soon, they overlook the basic requirements that they need to fulfill. So, to make sure that you are not one of them, here are 5 questions that will decide if you are all set to have your jewellery B2B business:

Are my products prepared to be displayed?

You won’t be selling a single piece in your store, but will be dealing in bulk stock. Therefore, you need to make sure that all your products have similar designs. They must speak the same language and must look like they belong to the same family. Make sure that your wholesale fashion jewellery looks cohesive. For this, you have to make more similar designs and eliminate the ones which are different from others. Prepare at least 5-10 pieces of the same pattern before you showcase your collection.

Have I decided on my wholesale policies?

When you deal in bulk selling, there is a possibility of a lot of confusion and conflicts. When buyers buy so many products together, they can’t check each piece for any defect or flaw. So, there is a chance that they need to get some of the pieces exchanged due to a manufacturing defect. Moreover, there are various other policies too, such as minimum order quantity, refund, payment mode and procedure, etc. You must mention all the policies and conditions on your agreement and website before you start trading.

Have I priced my products appropriately?

Most wholesalers face difficulties in pricing their products. As wholesalers have a low-profit margin, they have to be wise while putting a price tag on bulk orders. They not only have to consider all other costs involved, such as labour, material, time, etc., but also have to keep the prices competitive so that they attract more buyers. Before you start your wholesale store, zero in on the prices of your products and then move to the selling part.

Do I have an effective promotional strategy?

There is a myriad of imitation jewellery wholesalers in the market. You ask for one option online and you will get hundreds of results within a few seconds. Of course, you need a marketing strategy to stand out in the competition and get more attention from the buyers. How? This is achieved through an effective promotional plan that will help you reach your audience and the right market at the earliest. Hire a proficient marketer who can understand your perspective and motive and then come up with a powerful plan.

Do I know my target audience?

Your marketing is of no use if you don’t know which market to target. Therefore, you must do a bit of research to find the right audience and market that you must reach. You must evaluate and analyze where and to whom you will sell your wholesale fashion jewelry. Is it to international clients or native buyers, it is only to retailers or to exporters too? Only after you have the answer to these questions, you should launch your brand. 

Visit: Eindiawholesale

Oxidised Jewelry: The All-time Favourite Accessory for Navaratri

The festive season will soon knock your door and so will be your jewelry buyers. To meet their demands, you will have to stock the collection that is loved and demanded the most. When it comes to Navaratri, this title is owned by none other than oxidised jewelry. So, before you buy jewelry in bulk from your wholesaler this Garba season, here are 5 things that you must order:

Earrings

Let’s start with the most popular and significant jewelry that girls love- earrings. As Navaratri is just around the corner, women and girls have started looking for the best earrings that they can pair up with their traditional attire. If you can provide them with the latest designs and patterns, you can surely dominate the market this season and witness a huge rise in revenue. Most girls just wear a pair of stunning oxidised earrings with Indo-western Garba attire and are good to groove on those fast-peppy tracks. So, connect with reliable artificial jewelry manufacturers who showcase an exclusive collection of oxidised jewelry to stock your retail store with the best designs.

Choker

It is a type of necklace but it fits closely around the neck. Unlike long neckpieces, these chokers are not easily available with every wholesaler and retailer. And even if they do, they couldn’t find the right design. Therefore, buyers have to search for days to get their hands on that perfect piece that can go well with their colourful and vibrant Dandia dress. Oxidised chokers are the best solution to this as they match with every colour and pattern of the traditional dress. So, place a wholesale order for chokers to a credible supplier and lure more clients this festive season.

Necklace

Necklaces are longer than chokers that enhance the whole traditional look by leaps and bounds. You can see girls pairing these neckpieces with their Indo-western Garba attires too, such as skirts, pants & Kurti, etc. With an exquisite collection of necklaces, you can lure more customers and earn huge profits. Whether you are a wholesaler or retailer, do not forget to display lustrous oxidised sets in your store. Connect with the supplier with whom you can buy jewelry in bulk for this Dandiya season and make it a profitable one.

Rings

Navratri is the time of happiness and prosperity and you can get both of them if you know how to get the attention of your buyers. If you don’t, then here is a tip for you. Display oxidised rings in your store and customers will flood in within no time. Yes, looking at the rage that oxidised rings have created, you can reach new heights in jewelry business if you showcase the best collection. From western to Indian to fusion, rings are the constant companion for every attire.

Armlets

Talking about the accessory which is gradually gaining popularity amongst girls - armlets. A simple Garba look can be spruced up with a pair of armlets that one can flaunt while dancing to the Gujarati beats. To complete that typical Dandiya look, armlets have become an essential accessory. So, ask your artificial jewelry manufacturers to provide you with the alluring collection of armlets so that this festive season gets happier and prosperous for you.

Also Read: Navratri Events: Your Big Chance to Become a Popular Local Jewelry Brand

Busting 4 Myths About Wholesale Jewelry

Until you become an insider you aren’t aware of the ins and outs of the wholesale industry. Although breaking big as a bulk seller can take a while, it is a lucrative business. Indian wedding accessories wholesalers are either tier 1 or tier 2 providers in the supply chain. Being at the top of the hierarchy gives them an upper hand over the retailers. Jewelry sector is vast, the products are manufactured and sold in a plethora of materials. Finding a niche which is not saturated by kundan jewellery wholesale suppliers can land huge profits in your lap. If you get your market research right, you can have a lion’s share of sales. 

Here are 4 myths which shouldn’t hold you back from starting your wholesale business -

1. Limited Selection - One of the key misbeliefs which stop people from taking the leap is loss of sale. Retailers who aspire to become wholesalers think based on past experiences. There is a growing myth that  Indian wedding accessories wholesalers hold a smaller collection because they order all their jewelry from the same manufacturer. The wholesalers have ties to several suppliers, often maintain a huge variety to entice their regular customers. With the changing demands of customers, they have to update their selection. Further, wholesalers have an endless list of buyers. Each of jewelry stores has a  distinct persona and serves to a group of customers with different taste. To engage the retailers and continue making business deals the wholesaler are bound to function on diversity.

2. Delays in Orders -  Wholesalers only deliver bulk orders, so their inventory gets used up more quickly and you can’t order the same product repeatedly. None of these statements is true. In fact, wholesalers promote schemes to turn new customers into regular ones for recurring sales. A wholesale deal is never done without a sales agreement. Once the sellers commit to deliver an order on the mentioned day, they have to follow the agreement. Breaking it can have severe consequences on their business and ruin their image in the market. To make a considerable amount of money they have to take orders from a large group of retailers and deliver them on time.

3. Middlemen - The fear of losing a large percentage of the profit to the middleman is prevalent. But, wholesalers don’t buy the inventory from middlemen. The products are supplied by the manufacturer or tier 1 Kundan jewellery wholesale suppliers. Thus, you aren’t sharing the profit margins with anyone else. However, many middlemen are imposters who try to sell jewelry as suppliers.

4. Wholesaling is Only Done Online - eBay, and Alibaba has earned a name for being the best portals for finding wholesale deals. Wholesalers are constantly being pushed to go online. Only approx 10 % of the retailers buy jewelry online which means there is a scope to sell your wholesale jewelry to the local stores. You don’t have to take the fuzz to shift your business online after you transition to wholesaling. When you have reached a certain threshold and have the resources to set up an eCommerce site or list your products on other portals you can start with e-tailing too.

5 Tips to Buy Wholesale Jewelry for Resell

We can witness a new found love for jewelry amongst wholesalers and retailers these days. They are trying their hands on the field to make more money. However, the best and convenient way to achieve that is to buy jewelry in bulk and resell the collection at higher prices. This not only increases your profit margin but also take you to the global market. However, there are certain tips that you must remember while making your wholesale purchase:

Garner knowledge about jewelry

No matter which industry you are stepping in, your knowledge about it will decide how long you can stay in the market. This holds true in jewelry industry too. One may think that there is hardly anything to learn about jewelry but once you will start your research, you will discover something new every day. This will help you ensure that you buy genuine products at a reasonable price from artificial jewellery manufacturers. Moreover, your buyers will ask you different types of questions, so your knowledge and the information that you have garnered will help you answer their queries.

Keep up with the latest trend

If you don’t keep your eyes open, you might miss all the latest happenings and trends of your industry, thereby, facing loss. People want to pick the designs that can up their style quotient and make them a trendsetter. They look for exclusive and trendy jewelry which is second to none. Therefore, you must keep a close watch on what style is in and what’s not. Whatever people demand, you have to provide them with the same if you want to add a set of happy clients in your portfolio.

Bring innovation and uniqueness 

Although we have just suggested you keeping up with the trends, it is also important that you add your personal touch to every piece that you sell. Your jewelry should have a unique feature that makes it stand out from others in the market. You can also order customized design when you buy jewelry in bulk. Come up with the design or pattern that highlights your brand and can create an identity of its own.

Create your niche

There is a myriad of wholesalers and retailers in the market and everyone claims to be the best. Every shop is offering something unique and distinct to lure more customers and boost their revenue. Amidst such a fierce competition, you cannot afford to be a part of a rat race. You must have your niche where you hold the expertise and no one else in the market can beat you in it. There are various types of jewelry available in the market, from fashion to artificial to custom to trendy. What intrigues you the most and what are your preferences? Based on this, you can decide what type of accessories you will sell in your store.

Stay away from fake dealers

Finding reliable artificial jewellery manufacturers can be a hard nut to crack. There are a lot of dealers who simply con emerging or inexperienced wholesale buyers to make easy money. You need to be beware of such fake companies. Ask your peers or visit their websites to get more information about the brands. If you have any friends in the same field, then discuss with them. Also, read the policies and terms carefully before signing the contract.

How to Obtain a Better Wholesale Deal with Suppliers?

 Overcharging is a common trend in the wholesale market. One crucial aspect of wholesale business is the negotiations with the suppliers. You must always be in a better bargaining position, otherwise, you would end up acquiring your first stock at high prices. When I started dealing with artificial jewellery manufacturers, I had little knowledge about the market. However, as I progressed, I learnt a couple of lessons that I have put together for new wholesalers to help them make a great deal:

Enter the field with thorough research: Little information is dangerous. You must not enter the market without any clue about the prices and dealers details. Various aspects require research such as alternative suppliers to the competitive prices of different suppliers. If you want to crack the best deal, then build a pool of every relevant detail from pricing to suppliers.

Sharpen your Communication Skills: There is no denying the fact that communication is the key to the smooth functioning of a business. If you are engaging in a transaction with the dealer, establishing clear and transparent communication is a must. The parties involved must know what exactly they are making out of the deal. A relationship that is built on the foundation of trust lasts longer. Try to directly converse with each other without any middlemen. This will avoid any type of misunderstanding or misinterpretation. Be lucid while laying out the terms and conditions for any subsequent deals.

Target more to shell out low: There is no better way to get a sleek peek into the pricing strategies of the suppliers than placing a bulk order. The reason behind it is quite simple. You get familiar with the lowest prices that the dealer can offer. However, it may be difficult to zero in on those terms while ordering smaller volumes. You can use this technique to get into the game and be on the other side of the negotiating table.

These tips were really useful to me when I bought jewellery in bulk from the artificial jewellery manufacturers. There was a dealer who quoted exorbitant prices, however, his quality did not match up with them. On the other hand, I found a handful of suppliers who offered better pieces of jewellery at lower rates. Needless to say, I went with the latter. So, you need to be cautious about the market happenings. Every small piece of information counts. Business is an art, skill or whatever you say. To succeed, it takes immense efforts and strong strategies. Wish you luck. May you build the best wholesale business.

In case of any query or assistance, feel free to connect with us. We are a leading chain of wholesalers who deal in imitation jewellery of every type including bangles, earrings and rings. Check our site for more detailed information. 

Visit: Eindiawholesale

Wholesale Jewellery- A Road that is Yet to be Explored

Taking business decisions have never been an easy affair. When I started my journey as an artificial jewelry manufacturer, I had all sorts of ifs and buts in my mind. I had minimal knowledge of the wholesale market and the way business was conducted. I started with my research. It was about the retail customers’ requirements, the products in demand and the products least preferred. It was a difficult choice to make. During the time I ventured into the market, imitation jewellery was in great demand. The investment was not that high as gold and diamond. Though reaching out to the right manufacturers and dealers certainly was a big deal. The market was full of unreliable dealers. Many distributors were charging exorbitant prices for cheap jewellery. That was exactly the main concern for every newbie. Research was the one thing that helped me to connect with authentic artificial jewellery manufacturers. Having a network of dealers and distributors is a must. Without proper connections, it is not easy to fetch customers. They are undeniably backbone of every business.

I was fortunate to meet the right people at the right time. They held immense experience and skill in dealing with every kind of jewellery. Examining the quality of a piece of jewellery is essential. As buyers look for quality because that’s what the ultimate wearers want from retailers. Low quality can bring business in the short term but not in the long term, it will not work out. It is the quality that defines the success rate of any organization. While you are acquiring goods, you must do an in-depth quality assessment. Initially, the process can be challenging but as you progress, you will gain better knowledge. The more knowledge, the better ways you can devise to run the business.

Experience is a great teacher. Failing is absolutely okay but giving up is not. Learn from your mistakes and try not to put trust on each and everyone. Do a background check of your associates. Any small mistake can cause you big trouble. Be cautious and smart at the same time. The journey may not be smooth but you have the choice to choose the correct path. Wish all the luck. Seek assistance from our experts to take your business to new heights. In case you are looking for a wholesale fashion ring manufacturer, then connect with us. Check our online site. We are a leading manufacturer and wholesaler of imitation jewellery of various types. Find the best quality jewellery with us.

More info: Eindiawholesale